Mark Dottori
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Postdoctoral Fellow, McMaster University
...

Communications/Public Relations

Digital/Social Media

Sport Management

Reputational Management
communications, sport management

Book Chapters

  • Dottori, M., Sevigny, A (in print). “Accelerated use of information subsidies in sport communications during the pandemic – long term asset or liability. Research Handbook on Sport and COVID-19. Edward Elgar Publishing Ltd.
  • Dottori, M., Sevigny, A. (2021). “Strategic Sport Communications”, and the “The Strategic Sport Communication Model”. The Encyclopedia of Sport Management. Edward Elgar Publishing Ltd.
  • Dottori, M., Sevigny, A. (2021). “The Sport Gaming Nexus – A Paradox in the Active Economy”. The Active Economy and Emerging Research on the Value of Sport, Recreation, and Wellness. IGI Publishing.
  • Legg, D., Dottori, M. (2017). “Paralympic Marketing: Challenges and Opportunities”. Managing Paralympic Sport. Palgrave/MacMillan.
  • Dottori, M., O’Reilly, N., Foster, G., Davila, T. (2016) “Sport Broadcasting I: Content and Distribution Decisions”. Broadcasting and National Sport Networks”. Sport Business Management: Decision Making Around the Globe, Routledge.
  • Dottori, M., O’Reilly, N., Foster, G., Davila, T. (2016) “Sport Broadcasting II: National and Regional Sport Networks”. Broadcasting and National Sport Networks”. Sport Business Management: Decision Making Around the Globe, Routledge.
  • Dottori, M. (2013). “Technology in Sport Marketing”, in Sport Marketing: A Canadian Perspective (Second Edition)

 Publications (Peer-Reviewed)

  • Dottori, M., Faulkner, G. Rhodes, R., O’Reilly, N., Vaderloo, L. (2019). “Lost in Knowledge Translation: Media Framing of Physical Activity and Sport Participation”. International Journal of Sport Communication.
  • O’Reilly, N., Abeza, G.; Fodor, A., MacIntosh, E., Nadeau, J., MacAdam, L., Pasqualicchio, G., Dottori, M., Lawrence, H. (2019). “Impact Studies in Sport: The Development of an Assessment Process Model”. Sport, Business and Management: An International Journal
  • Thurlow, A., Dottori, M. Sevigny, A. (2018). “Global Capabilities in Public Relations: a Canadian perspective.” PR Journal.
  • Dottori, M., Seguin, B., O’Reilly, N. (2018) “Can Public Relations Adopt Strategic Management as a Core Function?”. Journal of Professional Communication.
  • Abeza, G., O’Reilly, N., Dottori, M., Seguin, B. (2015) “Mixed Method Research in Sport Marketing”. International Journal of Multiple Research Approaches.
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